Digital Marketing Agency
We build the marketing strategies and systems mission-driven brands need to scale their reach and influence.
Process
We start with a strategic audit. No guesswork. We identify where your impact is being lost in translation.
Execution that respects human agency. We build systems that convert and reach the right target audiences.
Board-ready reporting you can actually use. We prove your scale is a direct result of your integrity.
We design sustainable digital marketing infrastructure for organisations that put people and the planet at the heart of their growth.
Lise Kriekemans - Founder, Wilma CollectiveOur belief
We trade short-term tactics for long-term ecosystems. By building digital infrastructure, we help purpose-led organisations scale their influence without losing their soul.
Clients
Impact-driven tech startups and scale-ups putting the issue first. We focus on fintech, climate, and health-tech.
Professional-grade digital infrastructure for missions that cannot afford to fail. Expertise in Europe and Africa.
Established organisations proving that profit and purpose go hand in hand. People and planet first.
Proof of work
Strategic
Institut de Recherche en Droits Humains · The DRC
Tactical
Gambling Prevention Campaign - Belgium
Let's work together
No pressure. Just a 30-minute conversation about your digital presence and what it could become.
Our story
What we do
We help sustainability-driven brands, NGOs, and impact entrepreneurs grow their reach through structured strategy and digital systems. Unlike traditional agencies, we offer personal, story-first support: strategic storytelling, content creation and visibility coaching in one coherent service.
We exist to give the new generation of changemakers the authentic voice they need to lead, inspire, and grow sustainably. No excuses. No extractive tactics. Just honest digital growth.
The founder
Lise built Wilma Collective around everything she cares about: languages, storytelling, strategy and social change. With a background in Business Communication and Cultural Anthropology, and years working with NGOs including Trias, Caritas, Studio Globo and Studio Zambia, she brings a perspective few marketers have.
Working across Europe and Africa gave her a clear view of how communication drives real change and how often it falls short. Wilma Collective exists to close that gap. Purpose-led organisations deserve the same quality of digital thinking as any commercial brand.
Fun fact
Wilma is Lise’s middle name.
Kriekemans means cherries in Dutch, and the name’s origin also nods to her godfather Wim and Wilma Flinstone, a logical, inventive woman known for her resourcefulness.
What we stand for
Every engagement begins with awareness: of self, of need, of impact. We build toward where your brand wants to be in years, not quarters.
Trust is earned through transparency, not performance. We mean what we say and deliver what we promise.
Full accountability from the first brief to the final handover. No excuses.
Less is more. In design and in impact measurement, clean essential work outlasts noise.
Selected work
Journal
Thoughts on design, strategy, and creating work that matters.
Issue 01 - Q2 2026Strategy
Running the same digital marketing strategy across Africa and Europe is costing you reach and trust. Learn how purpose-led brands and NGOs can adapt their approach for both contexts, and why it matters
Read article ->Impact
How do you build a credible digital presence for an NGO starting from nothing? Here's what we learned growing IRDH from 200 to 2,500 Facebook followers.
Strategy
Running the same digital marketing strategy across Africa and Europe is costing you reach and trust. Learn how purpose-led brands and NGOs can adapt their approach for both contexts, and why it matters
Strategy
Campaigns create moments, systems build momentum. Discover why purpose-led brands need marketing infrastructure, not just sprints, to scale impact.
Journal article
Select an article from the Journal cards to read the full draft.