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Digital Marketing Agency

Scale your purpose.

We build the marketing strategies and systems mission-driven brands need to scale their reach and influence.

Contact us

Process

How we work.

01

The Diagnosis

We start with a strategic audit. No guesswork. We identify where your impact is being lost in translation.

02

The Build

Execution that respects human agency. We build systems that convert and reach the right target audiences.

03

The Evidence

Board-ready reporting you can actually use. We prove your scale is a direct result of your integrity.

+11x After Before

We design sustainable digital marketing infrastructure for organisations that put people and the planet at the heart of their growth.

Lise Kriekemans - Founder, Wilma Collective

Our belief

You've built something good, let's make it known.

We trade short-term tactics for long-term ecosystems. By building digital infrastructure, we help purpose-led organisations scale their influence without losing their soul.

See our work

Clients

Who we work with.

Impact-Driven Tech

Impact-driven tech startups and scale-ups putting the issue first. We focus on fintech, climate, and health-tech.

Specialised NGOs & Activists

Professional-grade digital infrastructure for missions that cannot afford to fail. Expertise in Europe and Africa.

B-Corps & Ethical Corporates

Established organisations proving that profit and purpose go hand in hand. People and planet first.

Proof of work

Results that speak.

Strategic

IRDH

Institut de Recherche en Droits Humains · The DRC

IRDH human rights conference
See impact ->
11x
Facebook growth
200 -> 2,300 likes
300
Newsletter subscribers
built from zero
1->4
Channels opened
LinkedIn, X, WhatsApp and Facebook

We built IRDH's entire digital infrastructure from scratch: new channels, a monthly newsletter, and a board-approved 12-month marketing strategy. Every decision aligned with their human rights mission.

6-month engagement

Tactical

Beyond the Bet

Gambling Prevention Campaign - Belgium

Beyond the Bet gambling prevention
See impact ->
120K+
Impressions on social
in under 3 months
17%
Click rate
on email campaigns
Play TV
National television
coverage secured

We built a social media strategy from scratch with over 20K weekly impressions, placing Beyond the Bet in front of young audiences across Belgium and the Netherlands and raising awareness of gambling harm.

Social - Email - PR - Television

Let's work together

Ready to scale
your impact?

No pressure. Just a 30-minute conversation about your digital presence and what it could become.

Let's talk

Our story

Because real change
needs real stories.

What we do

A digital marketing agency
built for purpose-led brands.

We help sustainability-driven brands, NGOs, and impact entrepreneurs grow their reach through structured strategy and digital systems. Unlike traditional agencies, we offer personal, story-first support: strategic storytelling, content creation and visibility coaching in one coherent service.

We exist to give the new generation of changemakers the authentic voice they need to lead, inspire, and grow sustainably. No excuses. No extractive tactics. Just honest digital growth.

5+ Years building impact brands
BE - ZA - DRC Belgium, South Africa, DRC
NGO - B2B - Tech Sectors we specialise in
Lise Kriekemans, Founder of Wilma Collective

The founder

Lise Kriekemans.

Lise built Wilma Collective around everything she cares about: languages, storytelling, strategy and social change. With a background in Business Communication and Cultural Anthropology, and years working with NGOs including Trias, Caritas, Studio Globo and Studio Zambia, she brings a perspective few marketers have.

Working across Europe and Africa gave her a clear view of how communication drives real change and how often it falls short. Wilma Collective exists to close that gap. Purpose-led organisations deserve the same quality of digital thinking as any commercial brand.

Fun fact

Wilma is Lise’s middle name.

Kriekemans means cherries in Dutch, and the name’s origin also nods to her godfather Wim and Wilma Flinstone, a logical, inventive woman known for her resourcefulness.

View LinkedIn

What we stand for

Core values.

Growth

Every engagement begins with awareness: of self, of need, of impact. We build toward where your brand wants to be in years, not quarters.

Credibility

Trust is earned through transparency, not performance. We mean what we say and deliver what we promise.

Accountability

Full accountability from the first brief to the final handover. No excuses.

Balance

Less is more. In design and in impact measurement, clean essential work outlasts noise.

Selected work

Beyond the Bet Social impact - Belgium
IRDH Human Rights - The DRC
LIFEPOWR Green energy - Belgium
UpToMore FinTech - The Netherlands

Journal

Stories & Insights

Thoughts on design, strategy, and creating work that matters.

Issue 01 - Q2 2026
L

Strategy

Why Your Audience in Africa and Europe Needs a Different Digital Strategy

1,2,3

Lise 1 min read Mar 2026
Read article ->
01

Strategy

Why Your Audience in Africa and Europe Needs a Different Digital Strategy

1,2,3

1 min read
02

not-sure which category

Testing

Trying if it works to be honest.

1 min read

Stay in the loop

Thinking that doesn't
stay in the agency.

Strategy notes, field observations, and honest takes on digital growth for purpose-led organisations. No fluff. Once a month.

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Journal article

Article title

Lise Kriekemans 5 min read Mar 2026

Select an article from the Journal cards to read the full draft.